Society VS Sustainability: the tougher questions

If you haven’t followed the sustainability discussion on our instagram page, here’s our most recent post:

Years ago I was asked to interview ten company owners – CEOs, managers and designers in the Netherlands – about their take on sustainability in relation to the businesses they owned or worked for. They were selected because the(ir) companies (ranging from large international companies to small businesses) had embraced the Cradle to Cradle philosophy and approach to the max. As a journalist it gave me more insight into the complex subject of sustainability – and the fields those people were pioneering in while the(ir) companies needed to keep or begin making profits.
Scottish philosopher Adam Smith has said: “No society can surely be flourishing and happy, of which the far greater part of the members are poor and miserable”. So does prosperity (need to) come first? And if so, is it possible to achieve prosperity while also protecting the environment? In some cases it probably is, in other cases it might be a huge challenge or an unattainable goal. Depending on the talent available, which country you’re talking about, financial opportunities and so on.
For the complex society I am looking for innovative thinkers and organisations to discuss these kind of questions with in the future. What should we focus on – and how?
You don’t have to be an established name or brand. You do have to be prepared for an open and honest talk. Interested? Send me a message via our contact page or leave a comment on instagram.

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